Legal Marketing Bootcamp: How to Build a Stronger Legal Business

I am so excited to be participating in this legal marketing seminar sponsored by both the Chicago Bar Association and the legal website Avvo. It is a wonderful opportunity to learn from those at the forefront of legal marketing while also sharing what I have learned over the years. All the information is below as is a link to the program and the CBA site.
See you all there!


Mark Britton is the Founder and CEO of Avvo. Mark is a 20 year lawyer who has been a central figure at the intersection of the Internet and professional services for over a decade. Prior to founding Avvo, he was the Executive Vice President of Worldwide Corporate Affairs of InterActiveCorp Travel (IACT) and Expedia (NASDAQ: EXPE). In this position, Mark oversaw all finance, strategy, corporate development, legal, human resources and government relations functions for the IACT companies, including Expedia,, Hotwire, Classic Custom Vacations and Interval International. He was also Expedia's first General Counsel. Today, Mark serves on the board of directors of Orbitz Worldwide (NYSE: OWW).

Will Hornsby has served as Staff Counsel at the American Bar Association for more than 25 years. He has also provided staffing for the Standing Committee on Professionalism, the Committee on Research on the Future of the Law, the ABA Presidential Commission on Access to Justice and the Standing Committee on the Delivery of Legal Services. Will has authored an array of materials including books, white papers and law review articles on issues related to ethics, technology and client development in the legal profession.
Chelsey Lambert serves as Trainer & Coordinator of the Chicago Bar Association's Law Practice Management & Technology Center. Chelsey's role is to bridge the gap between the education legal professionals need, with availability, variety and access. She focuses her efforts on the creation and delivery of Law Practice Management & Technology curriculum, fostering a healthy, collaborative learning environment through training online, in person, video tutorials and the LPMT Blog.
Jabez Lebret is co-author of the Amazon #1 best-selling legal technology book Online Law Practice Strategies. He is an international technology expert who has delivered CLE presentations at the Alaska, Washington, Ohio, Florida, Wyoming, and Indiana State Bar Associations, the ABA and LMA, plus over 50 other bar associations. Jabez writes a regular business and technology column for Forbes and is also an occasional contributor to the ABA Journal and NBC Chicago. Jabez is also co-founder of the law firm marketing agency Get Noticed Get Found, Inc.
Catherine Sanders Reach is Director, Law Practice Management and Technology for the Chicago Bar Association. She was the Director at the American Bar Association's Legal Technology Resource Center for over ten years, providing practice technology assistance to lawyers. She served on the ABA TECHSHOW Board from 2007-2009 and is on the editorial advisory board for Law Technology News. In 2011 she was selected to be one of the inaugural Fastcase 50, celebrating 50 innovators, techies, visionaries, and leaders in the field of law and was inducted as a Fellow of the College of Law Practice Management in 2013.
Gyi Tsakalakis helps lawyers put their best foot forward online because that's where clients are looking for them. As a former lawyer, Gyi is familiar with the unique considerations of marketing a law practice. He founded AttorneySync, a digital legal marketing agency, to help his clients realize a return on their web marketing investments.

Legal Marketing Panel:

After graduation from law school, Charles Beach began work for the Cook County Public Defender, where he was stationed at the Chicago Traffic Center. Then he began work as a clerk to Appellate Court Justice Judith Koehler. He has been elected chair of CBA Traffic Law Committee five times. Mr. Beach is an author on Practice and Procedure at the Chicago Traffic Center for IICLE.
Daliah Saper is the principal of Saper Law, and a member of the Illinois Bar and both the General Bar and Trial Bar of the U.S. District Court for the Northern District of Illinois. She has handled many high profile cases (including one she argued before the Illinois Supreme Court) and is regularly interviewed on national TV, radio, and in several publications including: Fox News, CNBC, ABC News, The Chicago Tribune, WGN Radio, NPR, and a slew of smaller websites.
Kevin Thompson practices in the area of domestic and international trademarks, copyrights, and internet law issues. He helps clients protect their intellectual property online, including domain name disputes and through negotiations. Kevin is the author of the legal weblog Cyberlaw Central, located at With the tagline "the digital world, its impact, and legal framework" as its guide, Cyberlaw Central focuses on the legal implications of the Internet as well as its impact on society.
Stephen Hoffman has personally handled nearly every type of legal dispute that exists and has tried dozens of cases in the courts and hundreds in front of arbitration panels.Stephen is an active member of the CBA and ITLA.

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